One of my favourite campaigns. Unfortunately, got killed last min (yea.. that client with cold feet). We wanted this to be a full 360 campaign, launching it with a series of videos that tell the stories of 3 men who have transitioned. Documenting the impact that growing hair had on their journey, how they learned about shaving and how shaving has helped them shape their identity.
Traditionally, the shaving industry has led the way in terms of defining masculinity. We want Schick to lead the way in redefining it, by being the first shaving brand to run a campaign featuring trans-men.
