Dripping air cons have been annoying and polluting Hong Kong for years. So we created Drop The Drip, a new way to report leaking air cons via social media.
We launched with an online video that showed the range of emotions experienced by people on the street on a daily basis. Disgruntled citizens could take part by posting a picture or video on Instagram with #dropthedrip and their location. Each drip was added to an interactive map that was hosted on our custom facebook tab. And everyday, the drips were automatically reported to the Hong Kong Food and Environmental Hygiene Department via email.
