A recent trend in Hong Kong has seen people wearing balaclavas to the beach. This is done in an effort to avoid sun damage and wrinkles. Together with Coppertone Sport, we wanted to show the people of Hong Kong just how ridiculous this trend truly was. Introducing the ‘Facekini’ Campaign, a series of prints that show just how silly people look when trying to avoid the sun. With Coppertone you’ll be able to enjoy activities in the sun without looking ridiculous.
